The real estate industry has made great strides on the Web through the years.
However, these days, it has made a bigger jump on the Internet, as the popularity of Web sites like Zillow and the noise surrounding the housing markets in this country, has made the past few years a crucial year for real estate-related Internet marketing and promotion. Real estate agents who are facing a tougher market this year will turn to blogging as a way to make a more significant impact in their local markets.
How Weblogs Are Utilized Today
A blog, which is the short-cut for a Weblog, or online journal or diary, is now commonly used as a marketing tool by major businesses in global proportions. Many industry observers say that the housing industry was on the “cusp of blogging revolution.” These online journals primarily serve as an ideal marketing vehicle because they can provide home buyers with all local information needed in their home search.
According to industry veterans, blogs are the perfect way for a savvy broker to carve out a sustainable marketing pitch. These online journals are a quicker way of communicating and providing an audience with perceived value, and sharing industry expertise and product knowledge, which according to some, just doesn’t get any better as a way to build a business.
Share Cold Industry Data And Cheerful Banter On Your Blog
The best real estate bloggers these days can effectively can wade into a controversy, talk about recent gossip, or a ton of market statistics, and suddenly turn around and share their personal thoughts or make you laugh, all in the same day and same venue. Savvy real estate professionals who are winning clients and raising their exposure on the Web say that these days, the technical obstacles to blogging are almost nonexistent.
According to long-time bloggers, some people are intimidated by it because they think it’s technical, however they argue that it’s not technical, but it’s about having content. Budding bloggers need to start writing now, put their ideas on Microsoft Word, and figure out where it’s going to go later. While it’s not going to have an overnight effect for brokers, those with the discipline and passion to show their knowledge and local market insight can quickly gain a following in what’s still a surprisingly wide-open field, real estate bloggers say.
Brokers who wish to enter the blogosphere, should be able to write and convey ideas that readers want to know about. They could discuss housing market statistics, as both home buyers and sellers would like to see information about their particular real estate market .
They could also give tips for buyers and sellers, and could become an authoritative resource for buyer resources by posing a new topic weekly about what buyers and seller should look out for. In addition, don’t also forget to ask your readers to comment on your posts, as you’ll be surprised how easy it is to get people to interact with you.